Review: The Power of Moments: Why Certain Experiences Have Extraordinary Impact

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
by Chip Heath
My rating: 3 of 5 stars
Chip and Dan Heath are brothers who both work for universities - one a Professor and the other a Senior Fellow. They study business and entrepreneurship, and have teamed together to write four very successful business oriented books that can also provide insights helpful to their readers outside of their professional lives. The Power of Moments is the latest of those. One of the reasons these books are so successful is that they are well crafted and easy to read books that both unpack "aha" moments and provide actionable ideas to motivate readers. This book is no exception.

This book focuses on Defining Moments (their term for "a short experience that is both memorable and meaningful"). They then break Defining Moments into four elements - Moments of Elevation, Insight, Pride and Connection. The rest of the book is a guide to crafting those Defining Moments.

The book takes you through each of the elements, with plenty of examples along the way, and with summaries for each element, and case studies (they call them Clinics) to help you think more deeply about how to apply what you've read.

I bought this book over a year ago because my boss was reading it and recommended it to me. I then got "too busy with life" and set it aside, finally picking it up this past week. I took a couple of days to read this book, but I think it could easily be done in a day. It's an engaging read and certainly makes you think. It's the type of book you can pick up every few months to refresh yourself and think again about how to apply some of their insights to your daily world.

At the very end of the book is probably the most important point - though Defining Moments can be orchestrated, the impact they have is due not just to the Moment, but to the Action that it inspires - the difference between "receiving" a Moment and "seizing" it. That is the flaw in the brothers' framework for this book - if we (and those we're trying to influence) don't seize the moment than having orchestrated it won't matter.

Nevertheless, there are many tools that you can add to your repertoire from this book. Those are the biggest benefit of this book, more so than any framework about Defining Moments. I've knocked the book down a point to three stars because I think the framework is flawed, but as a readable "organizational self help" book it rates a four.

The Power of Moments links

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